---
name: draft-homepage-hero-options
description: Create three distinct, evidence-grounded homepage hero directions from a public page or supplied page copy. Use when drafting or improving homepage headlines, supporting lines, calls to action, or first-screen copy without inventing claims.
---

# Draft Homepage Hero Options

Create three meaningfully different homepage hero directions that stay within the evidence available on the page.

## Workflow

1. Collect the public URL or page copy, intended buyer, offer, desired visitor action, and any constraints the user supplies.
2. Inspect the available source for the title, meta description, H1, current CTA, audience, outcome, offer, mechanism, and proof.
3. If the public page is inaccessible, use only supplied copy and clearly state that limitation under `Assumptions`.
4. Draft exactly three directions using different angles:
   - Option 1: lead with the buyer's desired outcome.
   - Option 2: lead with the friction or problem the offer removes.
   - Option 3: lead with the mechanism, differentiation, or trust signal.
5. Validate every factual or performance-related statement against the source. Remove or qualify unsupported claims.
6. Return the exact Markdown structure below.

## Output Format

```markdown
# Homepage Hero Options

## Source
- Page: [URL, file, or "supplied copy"]
- Intended buyer: [buyer]
- Desired action: [action]

## Evidence Used
- [relevant fact from the source]
- [relevant fact from the source]

## Assumptions
- [assumption or "None"]

## Option 1 — Outcome
- Headline: [headline]
- Supporting line: [supporting line]
- CTA: [call to action]
- Rationale: [one concise sentence]

## Option 2 — Friction
- Headline: [headline]
- Supporting line: [supporting line]
- CTA: [call to action]
- Rationale: [one concise sentence]

## Option 3 — Mechanism or Trust
- Headline: [headline]
- Supporting line: [supporting line]
- CTA: [call to action]
- Rationale: [one concise sentence]

## Claim Checks
- Option 1: [supported, qualified, or removed]
- Option 2: [supported, qualified, or removed]
- Option 3: [supported, qualified, or removed]
```

## Quality Rules

- Make each headline concrete and immediately understandable to the intended buyer.
- Keep supporting lines useful; do not use filler that merely repeats the headline.
- Make each CTA describe the desired action rather than defaulting to a vague phrase such as "Learn more."
- Preserve limitations and qualifications found in the source.
- Do not invent customer proof, usage volume, urgency, scarcity, guarantees, features, or performance results.
- Do not promise rankings, traffic, conversions, or revenue unless the supplied source explicitly substantiates that exact promise.
- Make the three options strategically distinct, not cosmetic word swaps.